Define the Brand Role Beyond Money
Define Where Your Brand Is Going
Define The Commitments Your Brand Will Keep
Define How Your Brand Will Behave
Define Your Archetype
Develop Your Language & Tone Of Voice
STAGE 2
DEVELOP A CORE MESSAGE FRAMEWORK
Craft Your Core Message Framework
Use Your Framework As A Tool
DEVELOP A STORYTELLING FRAMEWORK
Craft Your Story Framework
Use Your Story Framework As A Tool
DESIGN YOUR IDENTITY FROM STRATEGY
Craft An Identity To Deliver Your Message
STAGE 3
MAP THE BRAND BATTLEFIELD
Know Who You’re Helping
Know Who Is Already Helping Them
FIND A DIFFERENT POSITION OR BE IGNORED
DEFINE YOUR DIFFERENTIATION STRATEGY
